It's still going to work the same method", my exasperated spouse hissed into my ear as I got cartons after containers of some 'designer' tissue. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into packaging and branding products, I sure fell for it. I am entitled to fall for nice product packaging, I have a prevailing right to be human.
But they are so pretty ... the product packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. I grabbed 4 of each design packages and made a run for the counter with them with my screaming kids and exasperated other half running after me in sluggish motion.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I liked the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for reference' clear folder. I don't keep a lot of things in there due to the fact that I am quite selective about the designs that I like, but these packaging styles made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
However this is what I have to inform you, as a graphic designer and consumer. The more effort you put into designing your product packaging, more consumers will take an appearance and stop at your product packaging or what's inside the packaging. Now, does it make sense for me to state now that when they stop and take notice of your product packaging, your possibility of getting them to buy your product increases? Exactly.
And without an electrifying packaging, consumers are going to walk past the loads and stacks of other rival products ... and yours ... without even get more info knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great packaging strap.
Think of it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I enjoyed the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for recommendation' clear folder. I do not keep a lot of things in there because I am quite selective about the designs that I like, however these product packaging styles made the cut. The more effort you put into designing your product packaging, more clients will take an appearance and stop at your product packaging or what's inside the postal tubes packaging.